What Would You Do? | Turning a Casual Encounter into an Art Buying Opportunity


Just lately I received a wonderful query from an artist about the obstacle of providing a new acquaintance an chance to invest in her artwork without the need of coming off as pushy or making an uncomfortable predicament. Below is her concern and my response. I would really like to hear what you would do in the situation or, even improved, what you have performed in the past. Remember to go away your responses under in the remarks segment.

I was wanting to know if I could check with you a problem that I could not discover an answer to from your latest reserve on promoting art.

My issue is – as the artist, when I invite a person to my studio, as I constantly do, if we are just receiving to know each individual other and I have just brought them to my studio to see and encounter the operate in individual and they have not expressly said that they are wanting to purchase art but when they are in my studio and moved by all my artwork, if they express a genuine fascination in a distinct painting or in a handful of paintings, how do I change over and inquire them for a sale?

They did not come to my studio initially to obtain artwork. They came because we are new “friends” or they have hardly ever noticed my get the job done in person prior to or they have often meant to get to a single of my Open up Studios but in no way truly produced it… So my issue is how do I actually change gears without the need of seeming like a profits particular person rather than the “friend” I am also cultivating? I sense impolite and presumptuous if I all of a unexpected get started speaking about the worth of a painting and if they would like me to assistance them receive it. I just really do not know how to get there. The missing stage going from a friend stop by to a gross sales practical experience.

I would recognize whatsoever you can explain to me that would assist make these cases a lot more successful, virtually for me. Considering the fact that I am not a gallery, persons are not coming to seem with the plan that obtaining is a probability.

I hope I have not overstepped my bounds right here. Your information and facts has been invaluable to me.

Thank you!


My Response:

This is a fantastic question, and you’re proper, it is a little diverse than the condition I confront on a each day foundation in the gallery. That explained, I have had mates appear into the gallery and stop up building a invest in, and that predicament is really equivalent to what you are describing.

When functioning with a person who wasn’t automatically primed to invest in, you can carefully probe their curiosity degree by employing a small candor and trying a “soft” close. A thing like “I know you did not occur right here intending to receive a do the job of art tonight, but it appears like you’ve definitely fallen in enjoy with this piece – it would be the least difficult factor in the entire world to make it yours.”

By acknowledging the reality that they didn’t occur here to be sold to you are eradicating the uncomfortable character of the closing endeavor. Hear to their response and then use the rules of my ebook to take care of any worries that could possibly be in the way of a invest in.

If anything at all, you have a better obligation to attempt to assist your friends get what they want, you just want to be cautious not to be much too pushy.


Your Transform

So what do you feel? Concur? Disagree? Have more ideas? Please share them underneath.


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