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As Alphonse Pierre wrote in his latest column: Perhaps Rihanna is actively playing brain methods on me. Or a vogue house has acquired me less than some Manchurian Applicant-fashion brainwash. But I’m listed here to say that A$AP Rocky’s lovestruck ode to Ri, “D.M.B.,” is a really good observe. I know, guy, I’m speaking wild.
It’s been a although since a Rocky joint has felt this earnest—most of the tracks on his last album, 2018’s Screening, arrived off like unbelievably hollow branding exercises hidden powering a vague plan of experimentation. But on this 1, Rocky actually feels like a actual person—well, at least as authentic as a actually well-known dude who is relationship just one of the most popular people in the planet can be. The online video does a good work of earning the track truly feel like extra than a internet marketing ploy, as Rocky and Rihanna hug and kiss and give each individual other googly eyes amid a dizzying amount of edits that at occasions would make the clip seem like a halt-motion film. It is obtained a good deal of fashion, but typically, it’s just truly sweet.
Kendrick Lamar subverts deepfake know-how in “The Heart Component 5”
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As Marc Hogan wrote in his story on Kendrick’s encounter-swapping online video: With Kendrick Lamar’s “The Heart Element 5” clip, the most accomplished rapper of his period crashes virtually virtually headfirst into just one of the most controversial technologies to arise in modern many years. In it, his encounter uncannily transforms into the faces of a variety of famous—or infamous—Black males: O.J. Simpson, Will Smith, Jussie Smollett, Kobe Bryant, Kanye West, and Nipsey Hussle. These are deepfakes, that is, virtually-sensible video clips (or pics, or audio snippets) that are fabricated utilizing synthetic intelligence. When the prospect of faux films that feel legit has a lot of disturbing implications, it is also a great instrument for an artist who has prolonged delighted in utilizing a variety of voices in his operate and destabilizing listeners’ ideas of identification.
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