Russ and his longtime good friend/collaborator Bugus released their personal document label called DIEMON.
The label shares a name with the collective they established around a ten years ago. Russ and Bugus created DIEMON to benefit artists, letting signees to retain ownership of their masters and publishing.
“Everyone owns their masters everybody owns their publishing,” Russ explained to Assortment. “We do not eat on your merch or your tours, and everything’s a gain break up offer. We’re not seeking to make investments in an artist just to alter their new music. If we like an artist adequate to indicator them, it’s mainly because we like what they’re executing. It is just a super artist-welcoming predicament, in which we’re here to give assets and mentorship to artists that we imagine in.”
DIEMON signees will also be equipped to conveniently continue to keep keep track of of their earnings. Russ and Bugus established up a technique with the system Vydia to make money details easily out there for artists.
“It’s super transparent, like you see what we see,” Russ claimed. “It’s just one thing to say, ‘Yeah, we’re an artist-welcoming label and it’s continue to going to experience like you’re unbiased.’ It is a full other point to be like, ‘No, for genuine, you can log in and see what is going on.’ It’s vital to preserve that artist-helpful connection, and Vydia’s just been definitely wonderful about getting the resource that you will need when you need them, but other than that permitting you do your point.”
DIEMON by now discovered its initially artist, signing Bay Place rapper LaRussell.
Russ and Bugus plan to grow beyond Hip Hop as they envision the label incorporating several genres.