Original paintings can dramatically transform your home and office into a place of welcome, intrigue, or even surprise. Paintings that reflect your own personal sense of style can introduce unique beauty, culture, and comfort into the rooms in which you live your life.

In the past, it was typically necessary for a customer to visit numerous brick-and-mortar galleries to find a style and artist that resonated with that buyer’s needs and preferences. Often, the cost of such gallery-represented original paintings proves prohibitive for prospective purchasers.

Today, with the explosive growth of Internet sales, it is easy to comparison-shop to determine preferred styles, preferred artists, and to find favorite original paintings. Customers can more easily discover tremendous new and up-and-coming artists, who may or may not yet enjoy traditional gallery representation. The Internet option greatly broadens a customer’s choices.

Perhaps best of all, the Internet has helped make original fine art and paintings financially accessible to most homeowners, employers, apartment-dwellers, and even college students, who can now enjoy purchasing exceptional original paintings — often by undiscovered artisans — at wonderfully affordable prices.

Novica hosts what may be the largest online gallery of original paintings in the world. Novica features thousands of original and limited-edition oil paintings, acrylic paintings, mixed-media paintings, and original photography by hundreds of well-known and unknown artists in Africa, Asia, and Latin America.

A Google-search for “original paintings” likewise leads to more than a million website links to online galleries and personal home pages for countless famous and undiscovered fine artists around the globe.

Focusing on Novica’s paintings, for example, visitors easily navigate by style, subject, or region, and can also search by individual artist. Each artist’s biography and photograph is provided, along with high-quality images of the artist’s available paintings, and extensive descriptions, pricing, dimensions, and compositional information about each work of art. Customer reviews of Novica’s participating artists provide valuable feedback, often helping new collectors make a final decision on a particular artist.

Whether the collector (or prospective collector) enjoys abstract, impressionist, cubist, realist, surrealist, modern, pop art, folk art, or paintings featuring a particular subject or medium, he or she can quickly and easily get a sense of what is available — and at what prices — by searching online.

For many shoppers, brick-and-mortar galleries remain the preferred place to purchase original fine art, making it possible to view favorite choices in person, before selecting a particular work.

For the brave and the bold, however, and for those who crave a broader selection and greater pricing options, today there is no place like the Internet (particularly when dealing with reputable, specialized websites) to discover and purchase exciting original art.

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