How Artists Use Video for Marketing


by Carolyn Edlund

Online video principles on the net and in social media. Artists are working with this structure in different methods to share their function and engage potential clients.


Artist video showing gallery walkthrough

Michael Hartstein’s get the job done is revealed in a gallery setting in this online video.


Movie is an outstanding way to share visible stories with your audience. They seize awareness very easily and work to express your inspiration, technique, strategy and a lot more. Let’s glimpse at various artists who use movies in distinct techniques to have interaction the viewer and present a further expertise.

Painter Michael Hartstein has placed video clips on his web-site for different purposes. On his Household page, a header invitations the customer to his On the web Artwork Gallery. An accompanying video clip previously mentioned the fold shows his do the job in a virtual gallery placing. Hartstein made the video clip making use of Envato Marketplace‘s modest art gallery template. This introduction presents a large-finish come to feel to his operate correct out of the gate.

Down below the gallery walkthrough, Hartstein has placed a different video. This a single focuses on artwork in situ, displaying numerous paintings displayed in space options. They serve to give internet site website visitors a preview of how the work may possibly search in their very own house. He employed PhotoShop Leading to produce the video clip, which is hosted on Vimeo. An embed code pulls the movie to his artwork internet site, which was developed on Artspan.


Video of Michael Hartstein's art in situ

Online video of Michael Hartstein’s artwork in situ


A 3rd movie on his Residence website page serves the function of introducing him as the artist. Made utilizing however pictures on the on-line modifying resource PicMonkey, this video has a voiceover recorded by Hartstein that tells his story in his own phrases.

A Movie Gallery web site on his web page includes a number of limited video clips, also pulled from Vimeo. Each and every a person is a vignette that shares his inspiration, describes his design and style, or takes advantage of humor to connect with the viewer. These videos can also perform completely as social media shares.

Other illustrations

Skillfully taken video clip is useful in artwork promoting for a variety of causes. It can introduce the artist to their viewers as an evergreen information that will very last over time. Photographer Karen Hutton uses 1 on her About web page titled Framing the Journey, which is well worth a pay a visit to.

Artists can use online video of get the job done in progress to deepen the viewer’s comprehension of the complexity and skill concerned in their system. They may possibly doc exhibitions, artist’s talks or interviews, or even introduce a new medium, this sort of as this movie on augmented actuality.

Other artists use video clips for the purpose of driving sales, or marketing earnings streams. Painter Bibby Gignilliat properly makes use of an introductory video to promote her art classes and workshops.

Online video use has spilled about from internet marketing into direct sales as perfectly. Livestreamed video is a significant craze, obtaining picked up speed in the course of the pandemic, and continues to dominate. See our absolutely free Speedy Begin Information to Operating Live Art Reveals for much more facts on livestreaming and how to get started out.


Fine art video website

Tracy Ellen Fantastic Artwork Video web-site


Artist Tracy Ellyn maintains a internet site exclusively for video clips of her perform. She points out, “Art videos have not long ago permitted me to show lots of a lot more parts in a series than a site on my web-site. There is no cumbersome text. There is just the artwork, moreover the songs that provides the temper of the series. If another person likes a series, I can refer them to additional items, and we can converse about which are originals, which are signed prints, what dimensions they are pondering about. Art films are a excellent way to fit in a whole lot of visual data, a lot of temper, and quite minimal textual content, in one house.”

How are you making use of movie to get publicity for your possess art?


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