Graphic Artist Emily Kalina: Rethinking the Art Business Model with New Advancements in Tech

ByMary E. Alvarez

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The artwork earth is at any time-altering, and with new technology, new mediums, and changing values all impacting the artwork industry, artists are usually hunting for strategies to maintain up with the speed and consider manage of their careers.

Emily Kalina, a graphic artist, is using benefit of new improvements in technologies to make artwork obtainable and inexpensive for all. “I’ve always preferred to make artwork that all people can love, not just rich purchasers looking for tax breaks,” she describes. “I want anyone who wishes to to be in a position to get my operate, and engineering has ultimately created that feasible.”

Kalina is Carving Out an Inventive Legacy

Dwelling with Epilepsy hasn’t been easy on Emily Kalina, but she has made an strategy that allows her to be prosperous in spite of the issues her situation offers. With a handful of diversifications to her inventive procedure and company model, she has enabled herself to carve out a daring and exclusive creative legacy.

Just as a painter utilizes a paintbrush on canvas, Kalina makes paintings digitally employing an Apple Pencil on an iPad Pro. This setup maintains the authenticity of the artistic course of action whilst delivering additional overall flexibility than standard methods. It also allows her to add, print, style custom goods, and provide her operate straight from the electronic artwork she makes. This permits her to generate economical work that any individual can take pleasure in. In small, technological innovation affords Kalina more handle over the commercialization of her artwork than earlier attainable.

Obtaining Route in Kalina’s Occupation

Kalina’s get the job done as an artist has gone through many unique iterations. For the initially fourteen years of her occupation, she painted solely with watercolors though educating element-time at a wide variety of non-public institutions. She considers herself in particular fortuitous to have examined beneath (and served as a Instructing Assistant for) renowned watercolorist Thomas Sgouros whilst she attended Rhode Island Faculty of Design and style (RISD) in the course of just one of the most tough durations of her everyday living.

Right after a short pause to reevaluate the path of her function, Kalina rediscovered her passion for producing cost-effective art that absolutely everyone can love – not just the wealthy elite. According to Kalina, her new technological medium (painting on a digital floor with a stylus) has permitted her to make art that is very affordable, available, and adaptable to distinct solutions.

Though Kalina to begin with took demand of each and every factor of the enterprise from internet marketing to purchase achievement, the arrival of dropshipping and print-on-demand products and services have enabled her even bigger overall flexibility, allowing for her to consider a stage back again and permit technology do some of the difficult operate for her. “I did not want to outsource some of people essential features mainly because I was sailing as a result of uncharted waters, and any missteps or a absence of oversight could have sunk the entire ship,” she clarifies. “However, with these new solutions and technologies, I really do not have to stress about that. Individuals elements of the small business nearly consider treatment of them selves.”

Sharing Art with the Entire world

Kalina does not know where her career will lead her, but according to her, which is aspect of what helps make it thrilling. “I’m likely my very own way, forging ahead onto paths formerly untraveled, and I’m happy of that. I may not constantly know where I’m headed, but I know that it will be truly worth it in the finish,” she says. On the lookout forward to the upcoming, Kalina hopes to inspire other artists with her tale when sharing her really like of artwork with the environment.

Study extra about Emily Kalina, check out her do the job, and shop her prints and solutions at https://emilykalina.com/.

Revealed April 4th, 2022

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