Salto De Fe identity | Communication Arts


Responses by Hernán Herrera, artistic director, TWINEICH.

Background: For Salto de Fe, a espresso farm in Zapatoca, Colombia, we required to produce a project that reflected the aspiration of an enthusiastic, enterprising spouse and children that came throughout a espresso farm in a region not identified for its espresso growing or its tourism and change this brand into a renowned position with a large amount of history, a future for the courageous.

Design and style considering: Acquiring ourselves in a location totally unforeseen to espresso culture, a little more rustic and abrupt, we immersed ourselves in browsing the spot and had an just about spiritual knowledge. The family members operating Salto de Fe told us a tale about a cave that brought on an appealing notion unique for the progress and communication of this model. We come across espresso and its product as a tactic to invite real adventurers to Zapatoca as a tourist destination.

Problems: Finding the title of the model and running not to pigeonhole ourselves in the cliches of espresso. By polices and other protocols for the community to detect the variety of item, we at times have to be incredibly literal.

Beloved details: We are happy of the final result not only for the aesthetic but also since we managed to translate the a lot of unique feelings of what the family included in the organization needed. We linked anything with the identical experience, finding the sections on which anyone agreed.

New classes: As a team, we often study a lot. We start out to know other cultures, other areas of our place that probably have not been explored and obtain options in almost everything. We learned extra about coffee culture and all the derivatives that occur from a single item.

Visible influences: Our excellent impact was the put that the shopper took us to check out. It was an working experience that to start with disconnected us from our day by day life and linked us to another entire world: A town with an infrastructure that remains frozen in time. The way persons talk. The sayings and proverbs of the space. The style of stones and the shades in the mountains. We immersed ourselves in a cave full of stories and dazzling textures and the animal everyday living that lived there.

Time constraints: We experienced a great amount of time to function on the challenge and loved the tiny vacation we took just before setting up. In addition to feeding our minds, we recharged our batteries to get to perform with the best angle and electrical power.

Distinct task requires: The shopper experienced a crystal clear goal of taking us to the town of Zapatoca. There, they wished us to sense that spot, to soak it up and be equipped to translate every thing into a visible communications language for the brand. This built obtaining the title and the brand’s DNA and visual progress a lot easier.



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