25 Rules Great Email Marketers Follow


This post is by Clint Watson, former art gallery proprietor and founder of BoldBrush, acknowledged for FASO Artist Websites, the top provider of professional artist sites, the $38,000+ BoldBrush Painting Competition and the no cost everyday art marketing e-newsletter, FineArtViews. As a self-proclaimed “artwork fanatic”, Clint delights that BoldBrush’s downtown San Antonio, Texas workplace is complete of primary artwork, as is his dwelling business which he shares with his two feline assistants Kiara and Lilly. You can join with Clint on TwitterFacebook or his personal site at clintavo.com.




25 Guidelines that Terrific E mail Marketers Stick to


1.   DO Create just about every email with a single aim and one particular call to action
2.   DO Enhance each electronic mail for reading through on cell
3.   DO Preview every single electronic mail
4.   DON’T mail more than one newsletter  a day
5.   DON’T  use also lots of photos – 1 or 2 is greatest
6.   DON’T  send huge walls of textual content
7.   DON’T mail from your personal e-mail account – use an Email Support Company such as ArtfulMail, ConvertKit or Mailchimp
8.   DON’T really hard sell in each and every electronic mail – talk to for modest micro-commitments in most e-mail, only at times check with for a significant sale
9.   DO Cleanse non-engaged subscribers off of your listing
10. DO send at least regular – any a lot less and your listing will go chilly.  Weekly is even superior.

11.  Will not ever set the full publication in an graphic

12.  DON’T send the written content as an attachment
13.  You should not use any attachments
14.  DO Phase your lists by at least buyers, non prospective buyers, artists, and collectors
15.  DO Make it easy to unsubscribe
16.  You should not wait to begin. Get started a publication as soon as you have one subscriber
17.  DO create powerful issue lines.
18.  Really don’t compose spammy matter strains with all caps, exclamation points and the term free
19.  DO convey to people today how generally you mail newsletters when they subscribe. If you really don’t know how frequently you can expect to mail then say that up front.
20. Do not concern individuals unsubscribing.  Listing decay is normal.
21.  DO send from a authentic mailbox.  Do not use a “no-reply” box.  If folks respond to you, then they must be speaking right with you.
22. Never ship from a gmail, yahoo, aol, outlook or other large ISP account.
23. DO ship from a mailbox on your area.  This builds your domain authority (and isolates you from undesirable actors on shared domains).  FASO ArtfulMail can make this tremendous uncomplicated.
24.  Don’t invest in a list
25.  DO cross industry with other artists



Employ these 25 procedures as a checklist to ensure that your email campaigns are specialist, attractive and enable you offer your art.


For my most current thoughts on art marketing, art product sales ideas, and insider bulletins about new FASO attributes we are operating on and releasing, you really should Observe me on TwitterFb, and Instagram.  Which is where by I publish tips and chances in authentic time.  Be the initially to know.


Right up until up coming time, make sure you don’t forget that Fortune Favors the Daring Brush.






Clint Watson

BoldBrush/FASO Founder & Art Fanatic


PS – Are there tactics you stick to that need to be involved in this list?  Make sure you go away a comment or reply to our email to enable us know and we are going to increase it.



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